Gift Card Statistics

General Gift Card Trends

As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card.
65% of gift card holders spend an extra 38% beyond the value of the card.
Total volume of gift cards is projected to reach $160 billion by 2018.
$1 billion gift cards went unused in 2013 compared to $750 million in 2014.
40% of consumers surveyed have lost a plastic gift card.

93%

As of 2015, nearly 93% of American consumers surveyed have either given or sent a gift card.

0%

Restaurants

0%

Department Stores

0%

Prepaid Credit Cards

0%

Coffee Shop

0%

Entertainment

Digital gift card sales are estimated to reach $15 billion by 2017.
56% of surveyed consumers would like to keep gift cards stored on their phone. This makes the card easily accessible and decreases the chances of it being lost.
74% of 18 to 24 year old consumers are interested in keeping gift cards on their phones.

74%

74% of 18 to 24 year old consumers are interested in keeping gift cards on their phones.